5 Things You Didn’t Know About SEO Link Building
You probably already know that SEO link building is an important part of search engine optimization. In fact, many would argue that it’s the single most important facet of any SEO campaign. If your Houston SEO company isn’t doing some off page SEO on your behalf, you should probably consider looking for another service provider, because without quality back links, your website probably won’t grab top rankings for your targeted keywords.
Of course, there are a lot of elements that go into off page SEO, and with that in mind, there are probably a lot of things about off page SEO that you don’t know. Here are some of the more surprising facts.
Google counts links as votes-Any time another website links back to your website, Google counts it as a vote or endorsement for your site. It’s a sign that your website is a quality resource. Obviously, the more “votes” (i.e. links) you can get, the better. However, as you’ll find out later, not all votes carry the same authority. Anchor text matters-A simple link back to your website is nice and all, but if you want to reap the full SEO benefits, the links need to be keyword rich. For example, say your home page is optimized for the term “red widgets”. You’d want back links to use the anchor text “red widgets” in the link. Not all links are the same-The weight a back link carries depends on the quality of the site the link is coming from. If your links are from low quality, spammy websites, Google won’t give much credence to them. However, if you get your links from quality directories and good websites, the links will carry a lot of weight and help your site climb the search results. Quality and quantity are the perfect formula-Not only do you need to get quality links pointing back to your website, but you also need to get a high volume of them. One back link isn’t going to have much of an impact. One hundred links? Now that might start to get some results for your website. Link building needs to be consistent over time-Google doesn’t like being manipulated, and if your link building efforts seem spammy, it might send up some red flags. You need to build links consistently over time in a natural manner. Getting a huge surge of links in a short period and then never getting any more links, might be a sign that you’re getting spammy links.
The more you know about off page SEO, the better. If you have any questions about the entire process, make sure to ask your SEO company. The best SEO companies have excellent skills, helping clients get better search engine placement.
