Archive for August, 2010

Link Building – Top 10 Tips

Analyse your competitors' linksA good starting point for your link building campaign is to have a look at what sites are linking to your competitors. You can do this by entering the web address into Yahoo! Site Explorer and it will show you a list of incoming links to that particular website. This will give you an idea of the sites you may want to approach for a link to your site.Adopt a personal approachRather than sending out a generic email to lots of site owners asking for links, it pays to take the time to personalise your link requests Read more

SEO is Strategy

SEO...It's not something to just be got out of the box and played with when you're bored. No. SEO is much more integral than that, and much more important. It is a part of the very fabric of any successful website. SEO is part of the thinking, the conceptualisation, the reasoning and the momentum that differentiates sites that deliver real business results from those that slowly, painfully and expansively glimmer and then die.Natural SEOSEO is about clearly understanding your business, your market environment, your competition and your target audience. Take this knowledge and weave it into everything your website is. Read more

Are You Marketing to Search Engines Or to People? Top SERP Position Does Not Always Mean Real Sales

You have probably seen the "Get Number 1 PageRank Instantly for any website" self-proclaimed SEO experts and consultants all over the web. I am sure some of them can actually do that through their so-called secrets, but what if your website sucks? You will have spent all that money and time stuffing your site full of keywords, altering your site's content to the point where it barely makes sense to humans and you have achieved your Ultimate Goal -- "Google Domination". That is the problem -- your goal.Shouldn't your goal be to grow your business, get customers, and sell your Read more