Archive for April, 2010
What is PageRank?PageRank is one of the important factors that determine Search Engine Results Page (SERP). It is a numerical value assigned by Google that shows the importance of a web page. When one page links to another, it is actually casting a vote for the other page. It goes to say that a page with more relevant inbound links enjoys a higher page rank. For simplicity sake, PageRank is referred to PR in this article.Applying the Mathematical Concept of PageRankGoogle calculates the PR of a web page using this equation:PR(A)=(1-d) + d[PR(t1)/C(t1) +...+ PR(tn)/C(tn)]'t1...tn' are pages linking to Page
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Content still reigns as the king in the world of Search Engine Optimization. Some websites get on top of SERP's because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention and yes, public consumption, it will always require that good ol' optimized content. How does one manufacture a SEO-friendly optimized Content?t.How does one manufacture a SEO-friendly (optimized) Content?1. Readers first, then keywords.In the previous years, SEOs follow this trend: "keywords first, then content". Now that Google has integrated Latent Semantic Indexing in its algorithm, webmasters found out that it ain't just the keywords that
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Setting up an aggressive linking strategy may not seem like a very cutting-edge way to drive traffic to your site, but it remains one of the best ways to increase your visitor count.Links act as the online equivalent of a word-of-mouth referral, meaning that people who see your it at a site they know and trust will be compelled to visit your site. And this is exactly what a business wants for its website.Search engines used to place a high value on an incoming link's anchor text (the linked text that actually appears on the web page). Although this is
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