Archive for October, 2009
I've always wanted to write a headline like "10 Lessons Guaranteed to Improve...". You see these all the time and they attract an incredible number of readers and eyeballs...but then I almost changed my mind. Usually, when you read through the article you discover that the "lessons" are generally a sales blurb for the company.Like me a few years ago, I'm sure that what you really want are some very specific tips on what you can do, today, to make your hotel website more prominent in the Search Engine Results Pages (or if you like acronyms, the SERP's). So, not
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These days there is a case to be made for building link popularity as being the most important website optimization factor, even above keyword density and other on-page factors. Did you know that there are little-known but excellent methods to greatly increase your link popularity...Three or four years ago the most important factors in determining where your website appeared in the search engine results pages had not to do with building link popularity but lay in on page factors. In other words it was the wording and positioning of the wording on your page which was the all-important factor. Your
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Web designers are not automatically SEO experts. Contrary to popular opinion, or maybe just even plain ignorance, you should not even expect a web designer to also be an SEO expert. Of course, nothing prevents them from becoming SEO experts if they really put their mind to it, but expecting a web designer to automatically be an SEO expert is like expecting a painter to automatically be a marketing expert.We are talking here of two different disciplines. A web designer or web developer needs to know about HTML, CSS, Javascript and all the other 3 letter acronyms out there in
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